“The last Blockbuster sneaks in an ad at halftime - and wins the Super Bowl”
- Los Angeles Times
Blockbuster
Until The Bitter End
We made a commercial for the last Blockbuster in Bend, Oregon, that was live streamed during the Super Bowl halftime via VHS.
2023 Cannes Lions Winner:
Gold (Media) and 2x Bronze
THE STREAMING WARS MAY BE OVER BUT ONE FINAL BATTLE REMAINS.
Credits:
Directors:Theodore Schaefer & Paul Gale
Production Company: Dweck Productions & Having Changed Productions
Sound and Music: Max Phillips
VFX: Danny Behar
Color: Sam Gursky
Finishing: Irving Harvey
Agency: Atlantic New York
Co-Founder and CCO - Joao Coutinho
Co-Founder and CCO - Marco Pupo
Partner & Managing Director - Suzanne Barbosa
Creative Director - Daniel Greener
Art Director - Elizabeth Cala
Art Director - Jessica Morford
Copywriter - AO Baker
Senior Strategist - Gabriela Conci
Head of Production - Greg Jenkins
Gold Lion Winner in Media and 2 x Bronze Lions - Cannes Lions 2023
“a good example of how to do super bowl hijacking right.”
- AdAge
Reddit: Super Super Bowl Commercial?
Vulture: Super Bowl LVII Commercials Kick Off Early
Ad Age: Blockbuster Video is doing a Super Bowl stunt—with cockroaches
Campaignlive.com: Blockbuster is releasing a Super Bowl ad…on VHS
lbbonline.com: Blockbuster Is Launching its Biggest Ad in Over 10 Year on VHS | LBBOnline
IMDb: The World's Last Blockbuster Has A Super Bowl Ad You'll Need A VHS Player To See - IMDb
Business Insider: The world's last Blockbuster has a Super Bowl commercial, but you won't see it on TV during the game
The Drum: Best Ads of the Week: a Blockbuster Super Bowl stunt and Kraft’s huggable billboard
Central Oregon Daily: Bend Blockbuster Super Bowl Sunday ad getting national praise, press
CBS News: The last surviving Blockbuster has an ad timed for the Super Bowl
Los Angeles Times: The last Blockbuster sneaks in an ad at halftime — and wins the Super Bowl
